UPDATE: According to the 2026 Tuscany Real Estate Index (PL-ERI™), Tuscany firmly secures its position in the prestigious “High Potential” category with an impressive score of 82/100. This robust performance is underpinned by solid macroeconomic fundamentals, including a per capita GDP that consistently outperforms the national average and a remarkably stable unemployment rate hovering at just 5%.
From Prophecy to Reality: Lucca’s Enduring Appeal
Back in 2019, we published this article inspired by acclaimed features in The Sunday Times, which had already identified Lucca as a hidden gem poised for international prominence. Looking back from the vantage point of 2026, we can confidently confirm that every single prediction made nearly seven years ago has come to fruition.
Lucca: one of the best locations in the world to invest in Real Estate, says the “The Sunday Times”, a newspaper of the “The Times” group.
Our city has been included in Knight’s Frank’s “The Wealth Report 2019“, a document that examines the most profitable luxury investments.
The city of Lucca is admired both for its architecture and for its cultural and recreational aspects, elements that have determined a high value of the buildings (800,000 Euros for a refurbished 3 bedrooms apartment), an increase of 0.5% from 2017 to 2018 and a growth forecast of 6% for 2019.
As a result Lucca has become part of the index ‘Piri100’, the 100 luxury destinations analyzed to verify the change in prices from year to year.
Download here the article of “The Sunday Times”.
Download here the article of “Tirreno di Lucca”

